DV360 – Display & Video 360
Master Google's enterprise programmatic advertising platform. Learn campaign setup, audience targeting, deal IDs, floodlight activities, and performance optimization in DV360. 100% Placement Guarantee.
100% Placement Guarantee
2 Months 14 Modules Certificate Included 100% Placement Guarantee
Course Overview
DV360 – Display & Video 360
Master Google's enterprise programmatic advertising platform. Learn campaign setup, audience targeting, deal IDs, floodlight activities, and performance optimization in DV360. 100% Placement Guarantee.
What You'll Learn
Set up and manage DV360 campaigns end-to-end
Use advanced audience targeting strategies
Configure floodlight tracking and attribution
Negotiate and activate PMP deals
Optimize campaigns for CPM, CPC, and CPA goals
Deliver comprehensive programmatic reports
Course Curriculum
1
Introduction to Digital Marketing and Programmatic
- What is Digital Marketing
- Traditional vs Digital Marketing
- Introduction to Google Marketing Platform (GMP)
- Overview of DV360 and its ecosystem
- Basic Terminologies: CTR, CPC, CPM, CPA
2
DV360 Hierarchy and Setup
- DV360 Hierarchy: Partner > Advertiser > Campaign > IO > Line Item > Creative
- Partner and Advertiser Setup
- Billing Profile and SOX Setup
- Partner Linking: Types and Process
- DV360 Users and Access Levels
3
Creative Management in DV360
- Creative Formats: Display, Rich Media, Native, HTML5, Expanding Ads
- Video Creative Formats: Video file, Companion banner, Audio file
- Format Gallery: Flipbook, Parallax, Panorama, Cue Card
- Creative Uploading and Hosting
- Syncing CM360 Creatives
- Creative Statuses and Troubleshooting
- Common Rejection Issues and Ad Policies
- Restricted and Sensitive Categories
- Macros and VAST Tags
4
Targeting Strategies
- Targeting Types: Geography, Device, Demographics, Channel, Inventory
- Inclusionary vs Exclusionary Targeting
- AND vs OR Targeting Logic
- Keyword, Category, Environment, Language Targeting
- Viewability, Browser, Connection Speed, Carrier Targeting
5
Audience Strategy and Management
- Audience Types: 1st Party, 3rd Party, Google Audiences
- Affinity, In-Market, Custom Segments
- Audience List Creation and Mapping
- Audience Size Estimation
- Data Management Platform(DMP) and Self-Service DMP
6
Bidding Strategies
- Standard Bidding
- Automated Bidding: Funnel Stages, Strategy Types, Optimization Best Practices
- Outcome-Based Buying
- Custom Bidding and Strategy Setup
- Budget Allocation and Prioritization
7
Inventory and Deal Management
- Inventory Sources in DV360
- Deal Types: Open Auction, PMP, Preferred Deal, Programmatic Guaranteed
- Inventory Mapping and Deal Activation
- Proposal Sending and Deal Negotiation
8
Spend Monitoring and Pacing
- What is Pacing
- Pacing and Budget Troubleshooting Scenarios
- Intelligence Panel and Spend Monitoring
- Campaigns
- Line Item and IO Types
9
YouTube Ads and Reporting
- YouTube in DV360: Ad Group Structure, Reserves
- YouTube Ad Types
- YouTube Campaign Setup and Reporting
- YouTube-Specific Metrics and Optimization
10
Reporting and Measurement
- Types of Reports
- Report Setup and Customization
- Key Performance Indicators (KPIs) in Reports
11
Advanced Measurement: Floodlight and Brand Lift
- Floodlight Overview and Configuration in CM360
- Floodlight Activities: Counter and Sales
- Counting Methods and Lookback Window
- Attribution Models
- Custom Variables
12
Lift Measurement Studies
- Brand Lift: Setup, Methodology, Metrics
- Search Lift: Setup, Search Grouping, Analysis
- Conversion Lift: Real Outcomes Measurement
- Unified Lift: End-to-End Funnel Measurement
13
Creative Types and Troubleshooting
- Display, Video, OTT, and Audio Creative Handling
- Common H5 Upload Issues
- Unsupported Creatives and Manual Approvals
- Reflection Delays and Policy Rejections
14
Brand Safety and Policy Compliance
- Overview of Brand Safety in DV360
- Third-Party Safety Tools: IAS, DV, Adloox
- Sensitive Categories Overview
- Content Restrictions and Policy Categories
- Misleading, Adult, Gambling, Pharma, and Other Violations
Tools & Platforms
DV360
Campaign Manager 360
Google Ads Data HubLooker StudioGoogle Audience CenterRelated Courses
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