Social Media Marketing
Build, grow, and monetise brand presence across Facebook, Instagram, LinkedIn, and YouTube. Learn organic strategy and paid advertising from Meta Blueprint certified experts. 100% Placement Guarantee.
100% Placement Guarantee
2 Months 8 Modules Certificate Included 100% Placement Guarantee
Course Overview
Social Media Marketing
Build, grow, and monetise brand presence across Facebook, Instagram, LinkedIn, and YouTube. Learn organic strategy and paid advertising from Meta Blueprint certified experts. 100% Placement Guarantee.
What You'll Learn
Create platform-specific content strategies
Run Meta Ads campaigns with measurable ROAS
Build LinkedIn brand presence for B2B
Grow YouTube channel with SEO and ads
Execute influencer campaigns
Achieve Meta Blueprint certification
Course Curriculum
1
Social Media Strategy & Brand Identity
- Platform Selection: Finding the Right Audience (B2B vs. B2C)
- Creating Content Pillars and Defining Brand Voice
- Designing Content Calendars and Structuring Posting Schedules
- Understanding Social Algorithms (Reach, Engagement, Shares, Signals)
2
Facebook & Instagram Organic Optimization
- Optimizing Profiles: Bio, Highlights, CTAs, and Business Setup
- Short-form Video Strategy: Designing Engaging Reels & Stories
- Hashtag Strategy, Alt Text, and Caption Optimization
- Community Engagement: Managing Comments, DMs, and User-Generated Content
3
Paid Advertising with Meta Ads Manager
- Setting Up Business Manager, Ad Accounts, and Page Roles
- Installing Meta Pixel and Configuring Conversions API (CAPI)
- Audience Targeting: Core, Custom (Remarketing), and Lookalike Audiences
- Creating Campaigns: Lead Generation, Catalog Ads, and Dynamic Creatives
4
LinkedIn Marketing & B2B Lead Generation
- Optimizing Personal Profiles and Company Pages for B2B
- B2B Content Strategy: Thought Leadership, Carousel PDFs, Polls
- LinkedIn Campaign Manager: Running Lead Gen and Text Ads
- InMail and Message Ads Campaign Optimization
5
YouTube Marketing, SEO & Video Advertising
- YouTube Studio Navigation, Channel Setup, and Layouts
- YouTube SEO: Video Titles, Descriptions, Tags, and Playlist Optimization
- Creating and Testing High-Click-Through YouTube Thumbnails
- Running YouTube Ads (In-Stream, Discovery, Bumper Ads)
6
X (Twitter), Pinterest, & Emerging Platforms
- B2B Networking & Trend Jacking on X
- Pinterest SEO & Designing High-Click-Through Product Pins
- Exploring Emerging Channels & Regional Social Media Apps
- Multi-Platform Cross-Promotion Guidelines
7
Influencer Marketing & Community Management
- Identifying, Vetting, and Contacting Social Influencers
- Drafting Campaign Briefs, Contracts, and Deliverable Timelines
- Tracking Influencer Campaign Metrics (ROI, Promo Codes)
- Building Online Groups (Facebook Groups, Discord) for Brand Loyalty
8
Social Listening, Analytics & Reporting Dashboards
- Tracking Social Sentiment, Mentions, and Competitor Activities
- Analyzing Meta Ads Manager Reports (CTR, CPM, CPC, ROAS)
- Building Custom Social Media Performance Dashboards in Looker Studio
- Presenting Analytics Reports and Recommending Actionable Adjustments
Tools & Platforms
Meta Business Suite
Creator Studio
LinkedIn Campaign Manager
YouTube Studio
Buffer
Canva
ChatGPTRelated Courses
Enrol in This Course
Get Free Demo Class from our experts.
Flexible Batches
Weekdays & Weekends
Certificate
Industry-Recognized
Placement
100% Job Guarantee
Mode
Online & Offline
Leave a Review
Have you taken classes or worked with us? Share your experience to help others choose the right path.
Loading reviews...
Get Your AI Digital Marketing
Certificate Today
Join 10000+ students who transformed their careers with GoDigital Academy. Batches filling fast — secure your seat now.