PPC – Google Ads Mastery
From campaign setup to advanced Smart Bidding and Performance Max — learn to run profitable Google Ads campaigns with real budgets and live practice. 100% Placement Guarantee.
100% Placement Guarantee
2 Months 8 Modules Certificate Included 100% Placement Guarantee
Course Overview
PPC – Google Ads Mastery
From campaign setup to advanced Smart Bidding and Performance Max — learn to run profitable Google Ads campaigns with real budgets and live practice. 100% Placement Guarantee.
What You'll Learn
Build and manage Google Ads campaigns from scratch
Use AI to write high-converting ad copy
Optimise bids using Smart Bidding
Track conversions and measure ROAS
Run YouTube video ad campaigns
Achieve Google Ads certification
Course Curriculum
1
Google Ads Platform Intro & Account Architecture
- How Google Auction Works: Ad Rank, CTR, Quality Score, and CPC
- Google Ads Account Hierarchy: Manager Accounts (MCC), Campaigns, Ad Groups
- Navigating the Dashboard, Tools, and Billing Configurations
- Determining Campaign Budgets, Target Audiences, and Location Targeting
2
Keyword Strategy & Ad Copywriting with AI
- Advanced Keyword Research using Google Keyword Planner & SEMrush
- Keyword Match Types: Broad, Phrase, Exact, Negative Keywords List
- Writing Compelling Responsive Search Ads (RSA) Headlines & Descriptions
- Generating Ad Copy Variances using AI Tools like ChatGPT
3
Search Network Campaigns & Responsive Ads
- Setting Up Search Campaigns Step-by-Step
- Configuring Ad Assets: Sitelinks, Callouts, Structured Snippets, Image Assets
- Landing Page Optimization & A/B Testing Best Practices
- Monitoring and Enhancing Ad Strength Metrics
4
Display Network & Dynamic Remarketing
- Introduction to Google Display Network (GDN) and Placements
- Demographic, Topic, Interest, and Custom Segment Targeting
- Setting Up standard and dynamic Remarketing Audiences
- Designing High-Converting Display Ad Visual Assets
5
Performance Max (PMax) Campaigns & AI Assets
- PMax Campaign Structure: Asset Groups, Text, Image, and Video Assets
- Adding Audience Signals (Search Themes, Customer Lists) to PMax
- Smart Bidding: Maximize Conversions, Target CPA, Target ROAS
- Monitoring PMax Insights, Placements, and Performance Reports
6
E-commerce Shopping Ads & Google Merchant Center
- Setting Up and Verifying Google Merchant Center (GMC) Accounts
- Creating and Optimizing Product Data Feeds (Titles, Descriptions, Categories)
- Launching Standard Shopping Campaigns & Product Grouping
- Resolving GMC Product Disapprovals and Suspension Issues
7
YouTube Video Ads & Campaign Optimization
- YouTube Ad Formats: Skippable In-Stream, Non-Skippable, Bumper Ads
- Linking Google Ads to YouTube Channels and Configuring Conversion Tracking
- Defining Target Audiences for Video (Life Events, Custom Segments)
- Optimizing Video Campaigns: CPV Bids, Skip Rates, and CTR Improvement
8
Conversion Tracking, Analytics & ROI Reporting
- Installing Google Ads Conversion Tracking Code (GTM & Global Site Tag)
- Configuring Enhanced Conversions for High Data Accuracy
- Linking Google Ads to Google Analytics 4 (GA4) and Importing Events
- Building Custom Google Ads Reporting Dashboards in Looker Studio
Tools & Platforms
Google Ads
Google Analytics 4
Google Merchant Center
ChatGPTGoogle Keyword PlannerLooker StudioRelated Courses
Enrol in This Course
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Flexible Batches
Weekdays & Weekends
Certificate
Industry-Recognized
Placement
100% Job Guarantee
Mode
Online & Offline
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