CM360 – Campaign Manager 360
Google's enterprise ad serving and measurement platform. Learn ad trafficking, floodlight configuration, attribution modeling, and cross-channel reporting in CM360. 100% Placement Guarantee.
100% Placement Guarantee
2 Months 8 Modules Certificate Included 100% Placement Guarantee
Course Overview
CM360 – Campaign Manager 360
Google's enterprise ad serving and measurement platform. Learn ad trafficking, floodlight configuration, attribution modeling, and cross-channel reporting in CM360. 100% Placement Guarantee.
What You'll Learn
Traffic display, video, and rich media ads in CM360
Set up floodlight activities for conversion tracking
Build custom attribution models
Create automated reports and dashboards
Integrate CM360 with DV360 and GA4
Deliver agency-standard ad operations
Course Curriculum
1
Introduction to CM360 & Ad Serving Ecosystem
- Role of Ad Servers in Programmatic Buying
- CM360 vs. Google Ads & DV360 Platforms
- Understanding Ad Serving Mechanics
- Basic Terminology: Impressions, Clicks, Conversions, Rich Media
2
Account and User Management
- CM360 Interface Navigation & Settings
- Partner, Advertiser, and Campaign Hierarchy
- User Roles, Permissions, and Access Governance
- Setting Up Advertisers and Linking to DV360/GA4
3
Campaign & Placement Setup
- Creating Campaigns & Setting Run Dates
- Defining Placement Dimensions & Content Categories
- Cost Structures: CPM, CPC, Flat Rate Setup
- Event Tag Setup (Impression and Click Trackers)
4
Creative Trafficking & Formats
- Creative Inventory Management (HTML5, Rich Media, Video, Native)
- Creative Asset Upload and Specifications Check
- Creative Rotation Strategies and Priority Setup
- Dynamic Creatives & Studio Integration
5
Tag Generation and Implementation
- Types of Placement Tags: Standard, Ins, JavaScript, Click-Only
- Exporting and Sending Tags to Publishers
- Tag Testing and Troubleshooting QA Workflows
- Using Google Tag Assistant & Chrome Developer Tools
6
Floodlight Tagging & Conversion Tracking
- Floodlight Configuration: Counter vs. Sales Activities
- Creating and Implementing Floodlight Tags (GTM / Global Site Tag)
- Custom Floodlight Variables (U-Variables) Setup
- Attributing Offline Conversions via API
7
Attribution Models & Verification
- Last-Interaction vs. Multi-Touch Attribution Models
- View-through vs. Click-through Conversion Tracking
- Brand Safety Verification and Geo-Filtering Settings
- Spam and Invalid Traffic Detection
8
Reporting, Measurement & BigQuery Integration
- Using Instant Reporting and Report Builder
- Scheduling Reports & Dashboard Delivery
- Cross-Channel Attribution & Path to Conversion Reports
- Introduction to Data Transfer Logs and Google BigQuery
Tools & Platforms
Campaign Manager 360
DV360
Google Analytics 4
Looker StudioBigQuery
Google Tag ManagerRelated Courses
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Weekdays & Weekends
Certificate
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Mode
Online & Offline
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