Amazon Advertising
Master all Amazon advertising formats — Sponsored Products, Brands, Display, DSP, and Video ads. Drive organic ranking and paid sales growth on the world's largest e-commerce platform. 100% Placement Guarantee.
100% Placement Guarantee
1.5 Months 8 Modules Certificate Included 100% Placement Guarantee
Course Overview
Amazon Advertising
Master all Amazon advertising formats — Sponsored Products, Brands, Display, DSP, and Video ads. Drive organic ranking and paid sales growth on the world's largest e-commerce platform. 100% Placement Guarantee.
What You'll Learn
Launch and optimise Amazon Sponsored Products campaigns
Build brand awareness with Sponsored Brands
Use Amazon DSP for programmatic retargeting
Interpret Amazon Attribution reports
Reduce ACoS and improve ROAS
Create high-converting Amazon product listings
Course Curriculum
1
Introduction to Amazon Advertising & Retail Readiness
- Amazon's Marketplace Ecosystem (FBA vs. FBM)
- Vendor Central vs. Seller Central Features
- Retail Readiness Checklist: Images, Bullet Points, Reviews, Buy Box
- How the Amazon Search Algorithm (A9/A10) Works
2
Keyword & Competitor Research on Amazon
- Using Helium 10 and Jungle Scout for Keyword Discovery
- Understanding Keyword Match Types: Broad, Phrase, Exact, Negative
- Spying on Competitor ASINs and Indexing Analysis
- Estimating Search Volumes and Bidding Ranges
3
Amazon Sponsored Products Campaign Setup
- Automatic vs. Manual Targeting Campaigns
- Keyword Targeting vs. Product/ASIN Targeting
- Bid Strategies: Dynamic Bids (Down Only, Up & Down), Fixed Bids
- Campaign Structures: Single vs. Multi-ASIN Ad Groups
4
Sponsored Brands & Product Customization
- Sponsored Brands Ad Setup (Product Collection, Store Spotlight, Video Ads)
- Writing Compelling Ad Headlines and Choosing Custom Images
- Amazon Video Ads Specifications & Creation Best Practices
- Measuring Custom Brand Impression Share & Share of Voice
5
Sponsored Display Campaigns
- Sponsored Display Audience Targeting (Views Remarketing, Purchases)
- Product Targeting & Category Refinement (Price, Star Rating)
- Off-Amazon Sponsored Display Placements
- Bid Optimization for Conversions vs. Brand Awareness
6
Amazon Storefront & Brand Content Optimization
- Building and Designing a Multi-Page Amazon Storefront
- Creating High-Converting A+ Content (EBC) for Listings
- Amazon Posts & Brand Registry Setup Benefits
- A/B Testing Content using Amazon's 'Manage Your Experiments'
7
Amazon DSP (Demand-Side Platform) Programmatic Buying
- Overview of Amazon DSP Ecosystem
- Targeting Behavioral, Contextual, and Lifestyle Audiences
- Managing Placements, Budgets, and Line Items
- Leveraging Amazon Clean Room & Data Insights
8
Analytics, ACoS/TACoS Optimization & Reporting
- Analyzing Search Term Reports & Finding Negative Targets
- Understanding ACoS (Advertising Cost of Sales) vs. TACoS (Total ACoS)
- Using Amazon Attribution for Off-Amazon Traffic (Google, Facebook)
- Setting Up Automated Dashboards via Amazon Ads API & Looker Studio
Tools & Platforms
Amazon Advertising ConsoleAmazon Brand AnalyticsAmazon DSPHelium 10Jungle Scout
Looker StudioRelated Courses
Enrol in This Course
Get Free Demo Class from our experts.
Flexible Batches
Weekdays & Weekends
Certificate
Industry-Recognized
Placement
100% Job Guarantee
Mode
Online & Offline
Leave a Review
Have you taken classes or worked with us? Share your experience to help others choose the right path.
Loading reviews...
Get Your AI Digital Marketing
Certificate Today
Join 10000+ students who transformed their careers with GoDigital Academy. Batches filling fast — secure your seat now.