SEO – Search Engine Optimization
Master technical SEO, on-page optimization, link building, and AI-powered content strategies that rank websites on Page 1 of Google. 100% Placement Guarantee.
Course Overview
SEO – Search Engine Optimization
Master technical SEO, on-page optimization, link building, and AI-powered content strategies that rank websites on Page 1 of Google. 100% Placement Guarantee.
What You'll Learn
Course Curriculum
Search Engine Mechanics & Google Algorithms
- How Search Engines Crawl, Index, and Rank Web Pages
- Understanding Major Google Algorithms (Panda, Penguin, Hummingbird, RankBrain, SpamBrain)
- Google Core Updates and Recovery Strategies
- Search Intent Demystified: Informational, Navigational, Commercial, Transactional
AI-Powered Keyword Research & Competitive Analysis
- Finding High-Volume, Low-Competition Keywords using ChatGPT & SEMrush
- Understanding Keyword Difficulty, Search Volume, and User Intent Metrics
- Competitor Keyword Gap Analysis and Content Opportunities
- Building a Structured Content Outline & Keyword Map
On-Page Content Optimization & Copywriting
- Optimizing Page Titles, Meta Descriptions, and H1-H6 Headings
- SEO Content Structure and Natural Keyword Insertion
- LSI (Latent Semantic Indexing) Keywords and Entity-Based SEO
- Image SEO (Alt tags, compression, next-gen formats) and URL Structuring
Technical SEO, Site Auditing & Crawlability
- Configuring Robots.txt and Custom XML Sitemaps
- Identifying Crawl Errors, Broken Links (404s), and Redirect Chains (301/302)
- Canonicalization & Resolving Duplicate Content Issues
- Conducting Complete Site Crawls using Screaming Frog SEO Spider
Core Web Vitals & User Experience (UX) for SEO
- Understanding Page Speed Metrics: LCP, FID, CLS, INP
- Optimizing Images & Caching for Web Performance
- Mobile-First Indexing Requirements and Mobile Responsiveness Checks
- Using Google PageSpeed Insights & GTmetrix for Optimization Plans
Off-Page Link Building & Digital PR Campaigns
- Understanding Backlink Quality Factors (DA, PA, Spam Score, Anchor Text)
- White-Hat Link Building Strategies: Guest Posting, Broken Link Building
- Competitor Backlink Profiling and Outreach Campaigns
- PR Link Acquisition and Brand Mention Monitoring
Local SEO & Google Business Profile (GBP) Optimization
- Setting Up and Optimizing a Google Business Profile (GMB)
- Local Citation Building (NAP Consistency: Name, Address, Phone)
- Generating and Managing Customer Reviews
- Creating Local-Specific Content & Geotargeting Strategies
Analytics, Search Console, & Client Reporting Dashboards
- Setting Up Google Analytics 4 (GA4) Custom Event and Goal Tracking
- Navigating Google Search Console (GSC) Performance and Indexing Tabs
- Connecting SEO Tools to Looker Studio for Live Reporting
- Structuring Monthly SEO Campaign Review Presentations
Tools & Platforms
Google Search Console
GA4
SEMrush
Ahrefs
Screaming FrogPageSpeed Insights
ChatGPTCourse FAQs
How long does it take to see SEO results?
SEO typically shows results in 3–6 months. During the course you will see measurable improvements on practice sites we work on live.
Do I need coding skills for SEO?
No coding is required. We teach technical SEO concepts in a practical, non-developer-friendly way.
Related Courses
Enrol in This Course
Get Free Demo Class from our experts.
Leave a Review
Have you taken classes or worked with us? Share your experience to help others choose the right path.
Get Your AI Digital Marketing
Certificate Today
Join 10000+ students who transformed their careers with GoDigital Academy. Batches filling fast — secure your seat now.