DV360 Online Training in Hyderabad
Programmatic Advertising Course in KPHB
DV360 Course in KPHB
Master Google's enterprise programmatic advertising platform. Learn campaign setup, audience targeting, deal IDs, floodlight activities, and performance optimization in DV360. 100% Placement Guarantee.
100% Placement Guarantee
2 Months 14 Modules Certificate Included 100% Placement Guarantee
Course Overview
DV360 Online Training in Hyderabad
Master Google's enterprise programmatic advertising platform. Learn campaign setup, audience targeting, deal IDs, floodlight activities, and performance optimization in DV360. 100% Placement Guarantee.
What You'll Learn
Set up and manage DV360 campaigns end-to-end
Use advanced audience targeting strategies
Configure floodlight tracking and attribution
Negotiate and activate PMP deals
Optimize campaigns for CPM, CPC, and CPA goals
Deliver comprehensive programmatic reports
Course Curriculum
1
Introduction to Digital Marketing and Programmatic
- What is Digital Marketing
- Traditional vs Digital Marketing
- Introduction to Google Marketing Platform (GMP)
- Overview of DV360 and its ecosystem
- Basic Terminologies: CTR, CPC, CPM, CPA
2
DV360 Hierarchy and Setup
- DV360 Hierarchy: Partner > Advertiser > Campaign > IO > Line Item > Creative
- Partner and Advertiser Setup
- Billing Profile and SOX Setup
- Partner Linking: Types and Process
- DV360 Users and Access Levels
3
Creative Management in DV360
- Creative Formats: Display, Rich Media, Native, HTML5, Expanding Ads
- Video Creative Formats: Video file, Companion banner, Audio file
- Format Gallery: Flipbook, Parallax, Panorama, Cue Card
- Creative Uploading and Hosting
- Syncing CM360 Creatives
- Creative Statuses and Troubleshooting
- Common Rejection Issues and Ad Policies
- Restricted and Sensitive Categories
- Macros and VAST Tags
4
Targeting Strategies
- Targeting Types: Geography, Device, Demographics, Channel, Inventory
- Inclusionary vs Exclusionary Targeting
- AND vs OR Targeting Logic
- Keyword, Category, Environment, Language Targeting
- Viewability, Browser, Connection Speed, Carrier Targeting
5
Audience Strategy and Management
- Audience Types: 1st Party, 3rd Party, Google Audiences
- Affinity, In-Market, Custom Segments
- Audience List Creation and Mapping
- Audience Size Estimation
- Data Management Platform(DMP) and Self-Service DMP
6
Bidding Strategies
- Standard Bidding
- Automated Bidding: Funnel Stages, Strategy Types, Optimization Best Practices
- Outcome-Based Buying
- Custom Bidding and Strategy Setup
- Budget Allocation and Prioritization
7
Inventory and Deal Management
- Inventory Sources in DV360
- Deal Types: Open Auction, PMP, Preferred Deal, Programmatic Guaranteed
- Inventory Mapping and Deal Activation
- Proposal Sending and Deal Negotiation
8
Spend Monitoring and Pacing
- What is Pacing
- Pacing and Budget Troubleshooting Scenarios
- Intelligence Panel and Spend Monitoring
- Campaigns
- Line Item and IO Types
9
YouTube Ads and Reporting
- YouTube in DV360: Ad Group Structure, Reserves
- YouTube Ad Types
- YouTube Campaign Setup and Reporting
- YouTube-Specific Metrics and Optimization
10
Reporting and Measurement
- Types of Reports
- Report Setup and Customization
- Key Performance Indicators (KPIs) in Reports
11
Advanced Measurement: Floodlight and Brand Lift
- Floodlight Overview and Configuration in CM360
- Floodlight Activities: Counter and Sales
- Counting Methods and Lookback Window
- Attribution Models
- Custom Variables
12
Lift Measurement Studies
- Brand Lift: Setup, Methodology, Metrics
- Search Lift: Setup, Search Grouping, Analysis
- Conversion Lift: Real Outcomes Measurement
- Unified Lift: End-to-End Funnel Measurement
13
Creative Types and Troubleshooting
- Display, Video, OTT, and Audio Creative Handling
- Common H5 Upload Issues
- Unsupported Creatives and Manual Approvals
- Reflection Delays and Policy Rejections
14
Brand Safety and Policy Compliance
- Overview of Brand Safety in DV360
- Third-Party Safety Tools: IAS, DV, Adloox
- Sensitive Categories Overview
- Content Restrictions and Policy Categories
- Misleading, Adult, Gambling, Pharma, and Other Violations
Tools & Platforms
DV360
Campaign Manager 360
Google Ads Data HubLooker StudioGoogle Audience CenterRelated Courses
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